Just ahead of the start of WWDC 2022 next week, when Apple will unveil the latest versions of the operating software for iPhones, iPads, Macs, Apple Watch, and Apple TV, the iPhone maker has also released some eye-opening statistics about its App Store security efforts.
Some of these findings are likely to be summarized by Apple during the WWDC keynote event on Monday, June 6. In summary, Apple announced on Wednesday that its security efforts in 2021 saved customers from nearly $1.5 billion in “potentially fraudulent” transactions. In addition, Apple prevented over 1.6 million “risky and vulnerable” apps from defrauding users.
To be sure, there’s always some skill involved in calculating the damage that could have been caused by something that didn’t happen. However, the infographic below provides some insight into how Apple arrived at those conclusions. For example, the company claims to have blocked more than 3.3 million stolen credit card purchases from the App Store last year. This statistic also helps to explain where the figure of “$1.5 billion in fraudulent transactions” comes from.
App Store security by the numbers
“Apple’s efforts to prevent and reduce fraud on the App Store require continuous monitoring and vigilance across multiple teams,” according to a news release issued on Wednesday. From App Review to Discovery Fraud, Apple’s ongoing commitment to protecting users from fraudulent app activity demonstrates why the App Store is the safest place to find and download apps, according to independent, respected security experts.”
According to Apple, in 2021, its App Review process assisted more than 107,000 new developers in getting their apps onto the App Store. Despite the fact that the process is not as simple as it may appear.
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Pending apps, for example, may occasionally be incomplete or have bugs that prevent the app from functioning properly when it is first submitted for approval. Apple may also require stronger content moderation mechanisms for any user-generated content.
“In 2021, over 835,000 problematic new apps and an additional 805,000 app updates were rejected or removed for a variety of reasons,” Apple claims. Apple emphasizes as part of the App Review process that such decisions are not always final. Any developer who believes they have been wrongfully flagged for fraud can file an appeal with Apple’s App Review Board.
Apple releases fraud analysis ahead of WWDC
Apple also states that it has removed some apps from the App Store due to “flagrant violations” of Apple’s policies. According to Apple, the violations were of the type that could have harmed or degraded the overall user experience.
In 2021, Apple adds that its App Review team rejected over 34,500 apps from its app store. What’s the reason? Because of “hidden or undocumented” features. In addition, over 157,000 apps were rejected from the App Store for various reasons. For example, Apple determined that those apps were “spam, copycats, or misleading to users, such as tricking them into purchasing.”
As previously stated, Apple is likely to discuss some of these findings during the WWDC 2022 keynote presentation. It will almost certainly be included in the broader state-of-the-company remarks before Apple executives get into the specific OS announcements.
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