YouTube gets 1.5 billion users of its TikTok rival shorts

According to a statement by Youtube, it has reached above 1.5 billion monthly logged-in viewers of Shorts. YouTube rolled out its short-form video feature back in 2022 as a response to the surging familiarity of TikTok.

Youtube, which is also a part of Alphabet Inc.’s Google, declared the landmark on Wednesday, proclaiming the ascent of what administrators named “the multiformat creator,” someone who makes long as well as short videos.

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YouTube initiated putting Shorts posts back in 2021 directly within its main application and has promoted the significant stars of the platform to make videos customized for the format.

Apart from that, the concentration on Shorts is part of a greater tendency in social media to challenge ByteDance Ltd.’s TikTok for the focus of viewers as well as creators. TikTok rose in popularity worldwide during the Covid-19 pandemic, including in the US, which is the company’s most profitable ad market.

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Moreover, Meta’s Platforms Inc. has significantly revamped Instagram to feature Reels, its TikTok mimic. The photo-sharing social media platform Instagram hasn’t revealed the total number of users for its application. However, the platform states that Reels includes above 20% of users’ time spent there.

According to a statement in its recent quarter by the search giant, Google, traffic on Shorts had consumed YouTube’s main site in its latest quarter, harming the margin of the division.

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Google further reported to its investor that ads were reaching Shorts in the near future. YouTube revealed back in 2019 that it had more than 2 billion visitors every month to its main site. However, after that, the tech giant hasn’t updated that figure.

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