The search giant ultimately fixed the problem that has been plaguing Gmail users for a very long time period. In order to prevent phishing attacks, the company has declared that it is going to show a blue checkmark beside the name of the sender to confirm its identity and cost scams.
The company is adopting the same measures as Twitter, which has been showing blue badges for verified accounts for a short time.
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Moreover, the blue checkmark is currently totally free and is going to be accessible to all Google Workspace clients, legacy G Suite Basic as well as Business consumers, along with personal Google account users. The brand new feature has been released as an extension of the Brand Indicators for Message Identification (BIMI) feature released in Gmail back in 2021.
As per the statement by Google, the blue checkmark is going to assist users in identifying legitimate messages from impersonators because tech giants adopting BIMI is automatically going to get the checkmark.
Powerful email authentication assists users, as well as email security systems identify and prevent spam, making senders able to leverage their brand trust. This expands confidence in email sources and provides readers an immersive experience, making an improved email ecosystem for all users.
According to the company, this new blue checkmark is its way of offering users an additional layer of protection against scammers and hackers. It is further going to provide users more confidence in the messages they get, which is important in this digital world. Furthermore, a large number of tech giants have adopted BIMI, the blue checkmark is going to become extremely common in users’ inboxes.
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The feature was released in Australia as well as New Zealand back in February. Apart from that, it will come in more countries in the near future. The microblogging social media platform Twitter further provides paid verification options, which have been controversial in a couple of quarters.
The new Twitter boss, Elon Musk, has pulled off all legacy blue marks on Twitter and, for the time being, is charging individual users and companies for blue and gold ticks.
