The video streaming platform Netflix is reportedly under discussion with several organizations for advertising partnerships. It was disclosed by co-CEO Ted Sarandos on Thursday that Netflix looks to stop the retardation of subscriber growth by launching an inexpensive subscription plan with ads.
According to several media reports issued earlier the current week, the company is in talk with Alphabet Inc’s Google as well as Comcast Crop’s NBC Universal for possible marketing arrangements.
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Sarandos stated at the Cannes Lions ,conference, when asked which organization the company intended to collaborate with,
“We’re talking to all of them right now.”
However, for the time being, Alphabet and Comcast did not reply to Reuter’s requests for remarks.
Netflix announced back in April that it was intensely considering advertising as the company was losing subscribers for the first time in 10 years. Netflix is further sticking out a 2 million reduction in the coming quarter.
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According to a statement by Sarandos at Cannes Lions,
“We’re not adding ads to Netflix as you know it today. We’re adding an ad tier for folks who say ‘hey, I want a lower price and I’ll watch ads’.”
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Apart from that, Walt Disney Co’s Disney+, Netflix’s most powerful competitor has additionally stated that it would roll out an ad-supported tier because the pandemic flourishing streaming fades, competition increases, and increasing inflation pinches customer paying for entertainment.