People will wonder how they live without AR: Apple CEO Tim Cook

Apple is expected to release its first augmented reality hardware product. As per the company’s CEO Tim Cook, after the release of its AR products, it is definitely going to make users unable to imagine life without it. 

Tim Cook made a comparison of the future effect of AR to the intense modifications consummated by the internet, in a Q&A session with students at a university in Naples, Italy. This is the institute where Cook has got an honorary degree.

Apart from that, he added that in the coming years, people are going to be surprised how they ever lived their life without augmented reality overlapping on the physical world.

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Responding to a question from a student, he said (via MacRumors):

“I’m pretty excited about augmented reality. Since I believe that we’ve had a great conversation here today, however if we could augment that with something from the virtual world, it would have feasibly been even better. That’s why I believe that if you, and this is going to happen clearly not too long from now, if you look back at a point in time, you know, zoom out to the future and look back, you’ll surprise how you directed your life without augmented reality. Just like today, we surprise, how did people like me grow up without the internet. And so I believe it might be that profound, and it’s not going to be profound overnight…”

Moreover, Apple CEO Tim Cook was talking at the Università Degli Studi di Napoli Federico II, and it is where he was also rewarded with a Degree in Innovation and International Management.

The California-based Cupertino giant is believed to be doing the concluding touches on its first ever wearable mixed reality device. According to contemporary approaches the company could preview the headset at the beginning of 2023 ahead of the launch to the public afterward in the same year.

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As per a recent report from Bloomberg said that the first of three products may be known as the ‘Apple Reality Pro’, which runs on the realityOS operating system. Moreover, the famous Apple analyst Mark Gurman assure us it is going to run on the M2 chip as well as offer AR and VR content.

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