According to the most recent report, the worldwide smartphone market decreased by a dramatic 17% year-on-year during the last quarter of the last year.
Canalys Research has published a market report on the performance of the smartphone industry throughout the previous 12 months. Moreover, the report doesn’t make for appealing reading.
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Canalys Research Analyst Runar Bjørhovde stated,
“Smartphone vendors have struggled in a difficult macroeconomic environment throughout 2022. Q4 marks the worst annual and Q4 performance in a decade.”
The last quarter of 2022 did not provide a great for any smartphone industry at that time. However, the California-based Cupertino giant has been more successful when compared to the rest.
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Apple regained the top spot from Samsung with 25% of the market, in comparison with Samsung’s 20% share. That indicates the Cupertino giant’s highest quarterly market share in history.
Despite that, it should be noted that the fourth quarter viewed Apple rolling out its four-strong mainstream iPhone 14 series; on the other hand, Samsung released its flagship foldable smartphones, the Samsung Galaxy Z Fold 4 and Samsung Galaxy Flip 4.
The greatest seller of Samsung is possibly the non-foldable Galaxy S23 series, which isn’t releasing before next month.
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In fact, Samsung sustained its rank as the biggest smartphone maker in the world over the whole of 2022, with 22% of the market as compared to Apple’s 19% market share. Smartphone shipments usually decrease by 11% annually to no more than 1.2 billion units.
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Regardless of these mixed fates and a comprehensive fall in sales, this is still considerable when it comes to Apple and Samsung markets. Chinese tech giant Xiaomi displayed only 11% of the quarter 4 market, together with 13% of the general smartphone market for last year.