According to the most recent report, the worldwide smartphone market decreased by a dramatic 17% year-on-year during the last quarter of the last year.
Canalys Research has published a market report on the performance of the smartphone industry throughout the previous 12 months. Moreover, the report doesn’t make for appealing reading.
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Canalys Research Analyst Runar Bjørhovde stated,
“Smartphone vendors have struggled in a difficult macroeconomic environment throughout 2022. Q4 marks the worst annual and Q4 performance in a decade.”
The last quarter of 2022 did not provide a great for any smartphone industry at that time. However, the California-based Cupertino giant has been more successful when compared to the rest.
Apple regained the top spot from Samsung with 25% of the market, in comparison with Samsung’s 20% share. That indicates the Cupertino giant’s highest quarterly market share in history.
Despite that, it should be noted that the fourth quarter viewed Apple rolling out its four-strong mainstream iPhone 14 series; on the other hand, Samsung released its flagship foldable smartphones, the Samsung Galaxy Z Fold 4 and Samsung Galaxy Flip 4.
The greatest seller of Samsung is possibly the non-foldable Galaxy S23 series, which isn’t releasing before next month.
In fact, Samsung sustained its rank as the biggest smartphone maker in the world over the whole of 2022, with 22% of the market as compared to Apple’s 19% market share. Smartphone shipments usually decrease by 11% annually to no more than 1.2 billion units.
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Regardless of these mixed fates and a comprehensive fall in sales, this is still considerable when it comes to Apple and Samsung markets. Chinese tech giant Xiaomi displayed only 11% of the quarter 4 market, together with 13% of the general smartphone market for last year.