Although Netflix is lowering pricing in more than 30 nations, don’t bet on the streaming juggernaut to do the same in the UK.
By banning password sharing in many nations, the firm has primarily focused on increasing fees and maximizing user value. British users are paying more for their subscriptions despite not being affected by the password-sharing ban.
The corporation realizes that there is fierce competition in the streaming market today and that increasing pricing or restricting access to certain content may not be the best strategy for increasing user numbers.
According to a Wall Street Journal report on Thursday, a Netflix subscription is becoming more affordable in locations across five continents, including Croatia, Slovenia, and Bulgaria in Europe.
Additional reports have noted that the price reductions apply to Yemen, Jordan, Libya, Iran, Kenya, Nicaragua, Ecuador, Malaysia, Indonesia, Thailand, and the Philippines, as well as Bosnia, Herzegovina, Serbia, Albania, North Macedonia, and Slovakia.
The company stated it was changing the cost of its plans in “some countries” without specifying where or why.
The price reduction won’t affect the US, Canada, or the majority of Europe, but that doesn’t mean it won’t happen in the future. Netflix recently said it was reevaluating how to provide more value to subscribers in various countries. A Netflix Basic with Advertising tier has also been introduced, giving access to the service to those willing to put up with advertisements.
“We strive to serve more members worldwide in attempting to give acceptable value at those multiple pricing points, and we’re doing a fantastic job widening that range,” said Greg Peters, co-CEO of Netflix, in January. “Many individuals in the world live in nations where we are not well-established, and we have more opportunities to win them over.”
To be fair to Netflix, it is not the only company that raises costs regularly; Disney Plus, for example, has been doing so for a shorter period.
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